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Henry Ford "Reaching Back"






At the beginning of the 20th century the

automobile was a plaything for the rich.


Most models were complicated machines that required a chauffer conversant

with its individual mechanical nuances to drive it.


Henry Ford was determined to build a simple, reliable and affordable car;

a car the average American worker could afford. Out of this determination came the Model T and the assembly

line - two innovations that revolutionized American society and molded the world we live in today.

Henry Ford did not invent the car; he produced an automobile that was within the economic reach of the average American.


Prospered By reaching Back

While other manufacturers were content to target a market of the well-to-do, Ford developed a design and a method of

manufacture that  reduced the cost of the Model T. Instead of pocketing the profits; Ford lowered the price of his car.

As a result, Ford Motors sold more cars and steadily increased its earnings - transforming the automobile from a luxury

toy to a mainstay of American society.



The Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year,

establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could

claim a 48% share of the automobile market.



Central to Ford's ability to produce an affordable car was the development of the assembly line that increased the

efficiency of manufacture and decreased its cost. Ford did not conceive the concept, he perfected it. Prior to the

introduction of the assembly line, cars were individually crafted by teams of skilled workmen - a slow and expensive

procedure. The assembly line reversed the process of automobile manufacture. Instead of workers going to the car,

the car came to the worker who performed the same task of assembly over and over again. With the introduction and

perfection of the process, Ford was able to reduce the assembly time of a Model T from twelve and a half

hours to less than six hours.




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What we do?

01 Turn the hearts of the fathers back to the children.

02 Turn the hearts of the children back to the fathers.

03 Breaking the curse on our land by reestablishing the blessing of generational transference.

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